Research & Advisory · Account-Based GTM + AI
The research and advisory firm for Account-Based GTM.
ForgeX gives B2B marketing leaders the benchmark data, frameworks, and analyst access to build account-based programs that produce pipeline. Engage through an advisory seat for year-round access, or a workshop when you need to move on a single decision.
Clients come to ForgeX to solve their toughest GTM challenges.
Discover what is top of mind with account-based GTM leaders, and the areas of client focus we serve with benchmark data, advice, and frameworks. Engage a discipline to build a capability. Engage a transformation when you have a specific change to drive.
Practice Areas
- Account-Based Marketing — ForgeX Account-Based Marketing is the discipline of concentrating marketing and sales investment on a defined set of accounts, engaging the full buying group inside them, and measuring the result at the account level rather than by lead volume.
- Demand & Integrated Campaigns — ForgeX Demand & Integrated Campaigns is the discipline of designing campaigns that reach entire buying groups across channels and regions, and measuring them as one connected motion rather than a set of separate channel results.
- AI in Marketing — ForgeX AI in Marketing is the discipline of turning scattered AI experiments into a governed practice, with prioritized use cases, a sequenced roadmap, named owners, evaluated tools, and a team trained to a common baseline.
Trending Challenges We Solve
- Aligning Marketing and Sales Planning — How can I build one plan that marketing and sales both own?
- Building a Unified Target Account List — How can I get to one account list the whole company agrees on?
- Choosing the Right ABM Deployment Models — How do I know which deployment model fits my business?
- Designing an ABM Strategy and Execution Plan — How can I design an ABM strategy that actually gets executed?
- Transitioning From MQLs to Buying Groups — How can I move my team from MQLs to buying groups?
- Global Campaign Strategy and Execution — How can I run one global campaign that still works in every region?
- Measuring the Impact of ABM and Demand Investments — How can I prove what our ABM and demand investments returned?
- Choosing and Prioritizing AI Use Cases — Where do I even start with AI?
- Building and Staffing Your AI Practice — Who should own AI inside my marketing organization?
- Picking the Right AI Tools for Each Use Case — How do I know which AI tools we actually need?
- Enabling Teams to a Baseline of AI Literacy — How can I get my whole team to a baseline when nobody has time?
How the research becomes results.
Account-based GTM leaders rely on us to turn benchmark research into programs that produce revenue repeatedly, through four ways of working together.
Research & Advisory
Seat-based access to ForgeX research, benchmark data, frameworks, and direct inquiry time with practitioners who have run these programs themselves.
Research-Informed Consulting
Engagements on the big go-to-market problems, specific to your business. Strategy, organizational design, and process, always focused on putting the recommendations into practice.
Certification & Training
Role-based curriculum and certification built on your own use cases, including the AI in ABM Essentials Certification we deliver as Demandbase’s chosen partner.
Events & Community
The Account-Based Innovation Tour and an invite-only community of more than 1,000 GTM leaders comparing notes on what is working before it reaches a report.
Backed by hundreds of account-based data points.
Every year we collect data from account-based GTM organizations on how they structure teams, select accounts, run campaigns, and measure impact.
- 3.2× more likely to see meaningful pipeline impact from AI among top-performing ABM teams.
- 2.4× more likely to report stronger account targeting and signal accuracy.
- 2.4× more likely to see improved cost efficiency from AI programs.
- 2.5× more likely to have a defined AI roadmap for ABM.
Source: ForgeX 2026 AI in ABM Benchmark Report. 189 practitioners across 9 industries.
Our analysts have run the programs they now advise.
ForgeX analysts have run the programs they advise on. They have carried the number, built the target account list, sat through the QBR, and defended the budget when it was questioned. That is why the recommendations are specific enough to act on the same week you receive them, and it is why our research answers the questions practitioners actually ask rather than the ones that are easy to survey.
A community of 1,000+ ABM and GTM leaders. Director and VP-level operators running enterprise account-based programs.
Ready to join the world’s fastest-growing companies?
Thirty minutes with a ForgeX analyst on where your account-based program stands and what to sequence next.