Research-Enabled ABM Advisory Services
Modern ABM Programs Require a Modern Operating Partner
ForgeX combines benchmark data and hands-on expertise. You'll partner with senior analysts who've built and scaled ABM in complex enterprises.
Customized Services to Fit Your ABM Maturity
Piloting ABM
Piloting Account-Based Marketing (ABM) to evaluate personalized strategies and boost engagement with high-value.
Scaling ABM
Scaling ABM to expand personalized outreach, improve engagement, and drive growth across high-value target accounts.
Optimizing Mature ABM
Optimizing mature ABM strategies to enhance personalization, drive engagement, and maximize ROI across key accounts.
How We Help Enterprises Operationalize ABM
Diagnose Your ABM Program and Isolate Hidden Gaps
-
Benchmark Assessments
-
Readiness Assessments
-
Maturity Assessments
Deploy Proven Frameworks & Templates
-
Apply research-backed frameworks, models and tools
-
Reduce misalignment & execution risk
-
Roll out with scalable templates & playbooks
Hands-on Advice from Practitioners
-
Work directly with senior experts who guide, coach, and build with your team
-
Each advisor has deep practitioner experience
Delivered By a Custom Scope Of
ForgeXʼs proprietary 6-category Account-Based GTM Architecture™ framework
Company profile & Operational
Structure
-
Team Readiness & Maturity
-
Team Structure
-
Center of Excellence (CoE)
Go-to-Market Foundations
-
Revenue Growth Analysis
-
ABM Deployment Model
-
Program Objectives
-
Target Account Mix
-
Target Account Selection
-
Account Segmentation
-
Account Prioritization
-
Account Insights
-
Target Personas
-
Operationalizing Buying Groups
-
Messaging Strategy
Tools & Vendors
-
Technology Stack
-
AI
-
Agencies and Consultancies
Campaign Planning &Activation
-
Account & Contact Database Completeness
-
Content Strategy
-
Channels, Motions & Tactics
-
Campaign Planning
-
Campaign Activation
Measurement & Reporting
-
Success Metrics
-
Unified Data Model
-
Reporting Infrastructure
-
Internal Reporting
-
Forecasting
Cross-functional Collaboration
-
Collaboration Flywheel
-
Cross-functional Roles
-
Sales Partnership Depth
-
Cross-functional Team Partnership Depth
-
Garnering Executive Buy-in
-
Internal Communication Strategy
Outcomes That Maximize Revenue
Growth and GTM Efficiency
Empower your teams to execute with greater focus, speed,and scale
Scale and mature your ABM strategy
Align all revenue teams
Build your ABM Center of Excellence
Secure executive buy-in and support
Properly invest in campaigns and tech
Build a GTM-ready, repeatable playbook
What Makes ForgeX Different
Research-Enabled
Proprietary benchmark data, and insight built into every engagement.
Practitioner-Driven
Work with senior experts who’ve operated at your level.
Outcome-Oriented
We don’t hand you static playbooks, we partner to drive measurable results.